Below is the Luhr Jensen story. you can find the story at the following link fishinglurecollectibles.net/VintageLuhrJensenFishingLures.html
Jensen began making hand-crafted salmon spinners using the expertise he had gained as a successful angler. When his close friends and prior business acquaintances heard that Jensen was creating lures, they began requesting them and his business was up and running.
After a few years, Luhr was making enough of a profit to employ several staff members who helped him cut, build and perfect his lures. Additionally, Jensen put his daughter and teenage son on the payroll, after their school hours, and the tackle business flourished.
Jensen continued inventing new lures including the renowned Ford Fender. In building the Fender lure, Jensen had acquired a reflector from a Model A headlight and created the lure from this section of the vehicle. The tackle constructor also added blades to his new design.
Luhr Jensen Sr. died many years ago. However, his lures continue to perform for anglers today. In fact,l Luhr Jensen products have had an enduring quality.